• Viktoriia Sheyko

Hot Trend of 2019: Unboxing


Unboxing 2.0 continues to be a big trend as kids love the surprise of unwrapping a toy and enjoy searching for rare or limited-editions. Unboxing has gone to a whole new level this year by adding play patterns and features that extend the element of surprise. Unboxing also encourages new ways to play; making this trend more than just unwrapping and collecting a new toy. When kids engage, unboxing play becomes “part of the story” and allows the child to pose as a secret decoder. And the unique packaging provides the ability to transform the toy into storage units, playsets and more.


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